AIR NATIVE?

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BEAVERTON, Ore. — Nike on Tuesday unveiled what it said is the first shoe designed specifically for American Indians, an effort aiming at promoting physical fitness in a population with high obesity rates. The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost. "Nike is aware of the growing health issues facing Native Americans," said Sam McCracken, manager of Nike's Native American Business program. "We are stepping up our commitment ... to elevate the issue of Native American health and wellness."

Nike said it is the first time it has designed a shoe for a specific race or ethnicity. It said all profits from the sale of the shoe will be reinvested in health programs for tribal lands, where problems with obesity, diabetes and related conditions are near epidemic levels in some tribes.
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I didn't even know they wore shoes. Are they simply putting a swoosh on the side of a Moccasin?

What are they thinking?

If you are part of a company that is at its all time low and has been losing its market share to its competitors for the past couple of decades, do you think you need a raise? The brilliant union leadership for the GM workers think so. If the Unions want to give there workers better pay and more benefits how about using the dues that they pay for that instead of lining the pockets of politicians.

I hope this thing drags out for an extended period of time and yet another Union falls to the wayside.







photo courtesy of "The Onion"